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Articles and Blogs
Companies that blog produce an average of 67% more leads monthly than companies that don’t blog.
We craft educational blog articles to describe problems in your industry and highlight the products and services you provide to solve them. We use blogs for nurturing campaigns, prospecting efforts and building strong SEO. Blogs are effective tools that establish thought-leadership and guide prospects toward the point of purchase.
Current Blog Articles: Marketing and Sales
Optimizing Your Small Business for Voice Search
Navigate the evolving digital landscape with our guide on voice search for small businesses in 2023. Uncover the profound impact, and explore strategies for local SEO, ecommerce, and content creation. Equip your business with actionable insights to thrive in the era of voice-activated search.
20 Benefits of Inbound Marketing
Discover the transformative power of inbound marketing with these 20 key statistics. From its cost-effectiveness to content ROI and the impact of social media, these insights shed light on how inbound strategies are shaping the future of marketing in the digital age.
Case Study: Driving Insurance Sales through Content Marketing Excellence
Discover how our content marketing prowess transformed an independent insurance agency. With a 75% increase in organic search traffic, a 40% rise in lead generation, and becoming an industry thought leader, we’ve redefined insurance marketing success.
Align Your Sales Process with Your Buyers Journey
Harmonizing your sales process with the buyer’s journey is paramount. This synergy enhances customer experience, shortens sales cycles, and drives conversions. Discover the most effective strategies for aligning your sales approach with customer expectations, fostering meaningful relationships while boosting business growth.
10 Essential Inbound Marketing Strategies for Small Business Growth
Discover ten indispensable inbound marketing strategies that fuel small business growth. From understanding your audience and optimizing content to leveraging social media and automation, this article unveils the key tactics to attract, engage, and delight customers, driving meaningful results for your business.
Effective Social Media Advertising on a Limited Budget
Discover how to maximize your small business’s ROI through effective social media advertising on a limited budget. From setting goals and optimizing ad formats to targeting techniques and data-driven analysis, this comprehensive guide provides actionable strategies tailored for small businesses. Learn how to connect with your target audience, drive engagement, and achieve impressive results without breaking the bank. Unlock the power of social media advertising and watch your business thrive in the digital age.
Mastering the Art of Content Creation: A Comprehensive Guide
Content creation is a dynamic and ever-evolving process that requires a combination of creativity, strategy, and audience-centric thinking. By developing compelling content ideas, utilizing storytelling techniques, implementing effective distribution strategies, and repurposing existing content, you can create a diverse range of valuable assets that engage, inform, and resonate with your target audience.
Use Email for Small Business Success
Email marketing is a cost-effective way to reach a larger audience, generate higher conversions, and increase website traffic. With measurable results and the ability to deliver targeted content, email marketing plays a vital role in the growth and success of small businesses.
Pillar-Based Marketing is the Key to SEO Success
By investing time and effort into crafting exceptional pillar content, you can attract and retain a loyal audience, boost your search engine visibility, and drive traffic to your website. Ultimately, high-quality pillar content forms the backbone of your marketing efforts, leading to increased brand awareness, credibility, and business growth.
Sales Enablement to Drive Your Success
CSO Insights found that organizations with a formal sales enablement function experienced a 27.6% increase in win rates.
How to Avoid Common Small Business Marketing Mistakes
Business owners struggle with various marketing tasks, including creating a marketing plan (47%), reaching new customers (42%), and measuring the effectiveness of marketing efforts (34%).
Why Lawyers Need a Website
A website is like having a digital business card that highlights your career, your firm and showcases your credentials, accolades and services. 64% of people said if they had a legal problem, their first step to solving it would be to conduct research online.
Corporate Finance and Governance, Risk Management and Compliance
Growth Marketing Strategies for Financial Advisors
Discover how growth marketing strategies, such as content marketing, email marketing, SEO, and social media, can empower financial advisors to attract, engage, and convert clients. Navigate compliance challenges, harness data, and unlock new opportunities for business growth.
Why CFOs and Treasurers Should Consider Debt Compliance Software
Did you know many CFOs sign the quarterly certificate without a process that confirms and documents the compliance with all of the agreements’ covenants? It’s true. And given the high probability of a covenant violation for less than investment grade companies, that’s...
Top 5 Steps to Avoid a Default
Did you know companies today are defaulting at more than twice the rate of 2015? In fact, there were more corporate defaults in the first nine months of 2016 (150 total), than there were in all of 2015. (Standard & Poors) Global corporate defaults reached 104 in...
Treasury’s Blind Spot: Understanding and Managing Covenant Default Risk
We find that Treasuries justify weak practices because they assume that the default risk is small and they trivialize the consequences, thinking only that their friendly lenders would be forgiving of any technical default. These assumptions could cost Treasurers and...
The Advantages of Compliance Central over a Manual Process
Creating consistent GRC data standards and communicating them effectively is challenging for many organizations. Often, source data from multiple locations is incompatible, creating unclear controls visibility and stifled communication. Add to that, the difficulty of...
How to Automate Your Compliance Process with Salesforce
83% of organizations surveyed in the 2017 Proviti Sarbanes-Oxley Compliance Survey have plans to automate at least some of their compliance process within the next year.
How Compliance Central Increases Visibility
As organizations look to improve the way they manage risk, internal controls and compliance processes, Compliance Central is offering a software solution that controls documents and tracks gaps, reconciles accounts and allows remote auditing, so it’s easier to...
How a GRC System Helps Your Internal and External Auditors
As businesses become more global and complex, and regulatory requirements and scrutiny increases, the demand for a flexible internal control system that adjusts to changes in business, operating and regulatory environments continues to grow. Internal controls and...
How Compliance Central Helps Your CFO and CAO
Let’s face it, CFOs, CAOs and financial teams, in general, have a lot of responsibilities for the financial functions and health of an organization. And while the CFO and CAO roles and responsibilities vary greatly, they have a lot in common – responsibility for...
12 Steps to Take to Avoid Debt Default
A primary treasury objective is to maintain and maximize access to the capital and debt markets at the lowest cost – which means consents before the fact rather than waivers after the fact. And since “stuff happens,” treasury needs to pro-actively talk to the lenders...
Customizable Tables and Mobile Data Collection
How to Effectively Measure and Prioritize Customer Satisfaction
In the pursuit of business excellence, prioritizing customer satisfaction is paramount. This article is your guide to mastering the art of measuring and optimizing customer satisfaction. Explore strategies, best practices, and the power of data-driven decision-making to create lasting customer relationships and drive success in today’s competitive marketplace.
Leveraging Data for Small Business Success
Unlock the potential of data-driven marketing for your small business. Learn practical strategies, real-life examples, and expert insights to drive growth, even with limited resources.
How Data Guides Our Marketing Decisions
“Data allows marketers to reach their target audience more successfully, create more useful marketing content, understand which marketing strategies are most effective, increase the ROI of their marketing efforts, and prove the value of their marketing and activities.” – Hubspot
Enabling Sales Through Technology
Technology plays a key role and is an integral part of any business transformation. It goes hand in hand with redesigning the processes, new information requirements and has an impact on the people, enabling them to achieve their goals and ambitions.
How Mobile Data Collection Improves Accountability
6 Ways Mobile Data Collection Improves Accountability and Lowers Your Compliance Risk Many companies are required to capture and report on hourly/daily inspections or other processes in the field and in the plant. Traditionally, these processes have been logged on...
Mobile Data Collection Creates Competitive Advantages
3 Ways Mobile Data Collection Creates Competitive Advantages By Optimizing Your Compliance Processes Whether the requirements are from a government regulatory agency, from a customer, or for our own internal purposes, we all have to collect data. Typically this is...
Top Reasons a Configurable Mobile Data Collection Tool Makes Sense
Mobile technology has changed the way in which data is collected; companies that adopted a configurable mobile data collection tool have a competitive advantage. Since 2010, we have witnessed a rapid increase in digital data collection through the widespread use of...
How Mobile Data Collection Creates Operational Efficiencies
From 3000 B.C. to present, we have been collecting data in the field on paper. And since the inception of industrialization, a typical paper collection process requires a team in the field or in a plant to collect information on paper, then manually enter it into a...
Top 5 Trends in Mobile Workforce
86% of corporate executives believe mobile tech positively affects collaboration and productivity.
Five Things to Consider When Moving Business Applications to a Tablet
If they haven’t been paying attention, some people are surprised to find that mobile devices are becoming a preferred platform for business. Forrester Research finds more than half of employees use a tablet for work purposes at least once a week. While some employees...
How to Select a Mobile Device for your Workforce
How workers will use mobile technology in the field should influence your device strategy.
What are the Criteria for a Rugged Tablet?
The environment in which your field workers will use their tablets is a critical consideration when deciding whether to ruggedize your mobile devices or not. We're often asked if ruggedization is important or necessary for tablets used in industrial applications or...
Electronic Patient Care Reporting
How Does iPCR Help EMTs
Similar to ambulatory and hospital-based providers, emergency medical technicians (EMTs) and paramedics that perform patient assessments and treatments are required by law to document their encounters. Therefore, it’s paramount an EMTs electronic patient care...
How Real-Time Reporting Improves Your Business
In an environment where seconds count, real-time reports in a medical emergency can be the difference between life and death. Real-time, patient care report (PCR) data provides an important link in the continuum of patient care in the hospital – providing insights...
How an ePCR Reduces Your Liability Risks
The impact of regulations and compliance on billing and liability has created inefficiencies and confusion for many first responders. First, there’s HIPAA compliance and making sure you're protecting patient information and securing your data. Next, there’s medical...
How an EPCR Impacts Your Top and Bottom Line
A strong EPCR platform offers many advantages for your medics to improve patient, it can also care also improve the processes of your billing department and CQI team. And as important (if not even more important) than patient care the right ePCR can help your...
Executive Leadership
The ROI of an Executive Peer Group
Real collaboration is about a virtually limitless exchange of ideas, and a peer group helps you to improve your ability to foster these exchanges.
How a Peer Group Makes You a Better Leader
About 75% of employers rate team work and collaboration as “very important”, yet only 18% of employees get communication evaluations at their performance reviews.
How a Senior Executive Network Forum Helps You Meet Professional Challenges Head-On
Note: This article was written for a client in the Senior Executive Network space. Senior executives typically struggle with rapid growth, controlling their financials, culling and building their teams, while remaining fully engaged, managing diversity and every...
It’s Lonely Near the Top
Peer groups provide a valuable arena where senior executives can talk more candidly about serious business topics with peers dealing with similar challenges in different companies and industries.
Corporate Social Responsibility
How to Effectively Measure and Prioritize Customer Satisfaction
In the pursuit of business excellence, prioritizing customer satisfaction is paramount. This article is your guide to mastering the art of measuring and optimizing customer satisfaction. Explore strategies, best practices, and the power of data-driven decision-making to create lasting customer relationships and drive success in today’s competitive marketplace.
Five Benefits of Social Responsibility
Note: This article was written for a client in the office supplies and corporate social responsibility space. We all want to be socially responsible and we want the same from the brands we transact with – both personally and professionally. In fact, we expect brands...
How to Effectively Promote Loyalty without Discounting
When we think of promotions, we often think of discounts and coupons. eCommerce websites and retailers have “check out screens” with an area specifically for promo codes, restaurants run specials, manufacturers offer coupons … but what if promoting your company...
Chiropractic Office Management Software
How to Find the Right Chiropractic Practice Management Software
For most things, having too many features can create challenges and often makes things more difficult. Think of that state-of-the-art remote control, that’s supposed to simplify your life by combining all your equipment together. Most often, you’re left with a...
What are the Critical Features You Need for Billing and Practice Management?
Practice management and billing might not be the most exciting topic, but are the centerpiece of any successful chiropractic clinic. Ideally, the two work together, so that patient records become billable claims. This workflow drives the critical features you need...
Why is Putting Practice Management Software in the Cloud Not Always the Right Decision
During your search for the right software, you’ll most likely have to consider whether a cloud based solution is right for you or not. These days, cloud-based software has received a lot of buzz regarding its perceived efficiency, ease of use, and the fact that you...
How Our Customer Service Helps You Get the Most from Your Chiropractic Software
Similar to the relationship between patient and chiropractor, the relationship between a chiropractic office staff and its software’s customer service team should be personal. After all, to make your practice run smoothly, you need a customer service team that not...
5 Reasons You Need Great Customer Service and Software Support
With Chiro8000, you get the best possible software support in the industry (provided by trained professionals in the chiropractic field), which will result in increased efficiency, productivity, a better doctor-patient relationship and experience with your business....
5 Most Critical Features You Need from Chiropractic Software
While there are many of options for chiropractic software today, there are few that provide the basic functionality every chiropractic office needs to run efficiently, while providing the delivery and security it needs to be compliant. Other software solutions focus...
Precision Diagnostic Equipment Manufacturer
Get More from Your Digital Gauge with a WiFi Link
Note: This article wass written for a precision diagnostic equipment. Measuring depressurization caused by exhaust devices, air handlers and door closures is not something new in the field of building science. The Energy Conservatory has had a procedure in its...
Tubing Assistant Takes Guess Work Out of Set Up
This article was written for a precision diagnostic equipment company. Correct tubing connections are vital to proper air tightness and duct leakage tests, but setup errors are some of the most common mistakes in the field. Hooking up tubing isn’t always as simple...
Two Trends to Watch Shape the Industry in This Year
Anything under a score of 100 means the house or building is more energy efficient, making it more valuable. At the forefront of this testing is the Department of Energy, using non-code based energy related testing to determine Energy Star ratings for houses.