Companies that blog produce an average of 67% more leads monthly than companies that don’t blog.
I craft educational articles to describe problems in your industry, challenges companies face and to create awareness of your solutions. I use blogs for nurturing campaigns, prospecting efforts and building strong SEO. Blogs are effective tools that establish thought-leadership and guide prospects through the buyers’ journey and takes them from problem aware and solution discovery to the point of purchase.
Below are examples of articles and blogs I’ve written for various companies in many different industries.
Marketing and Sales
Some Ways Coronavirus Changed Marketing
Marketing content and sales content are significant parts of the sales and marketing process and greatly affect your efforts to attract buyers and close deals. While both forms of content are extremely valuable, they both have their place within the buyers’ journey and sales cycle. Let’s break them down.
The Difference Between Content Marketing and Content Selling
Marketing content and sales content are significant parts of the sales and marketing process and greatly affect your efforts to attract buyers and close deals. While both forms of content are extremely valuable, they both have their place within the buyers’ journey and sales cycle. Let’s break them down.
How to Use Content Marketing for Consistent B2B Lead Generation
Sending compelling messages at a thoughtful and coordinated cadence, while understanding your audience and where they are in the buyers’ journey, is the most effective way to generate leads without breaking the bank. Content marketing costs 62% less than traditional marketing and generates about 3-times as many leads.
How Businesses Benefit from Donating to Charities
When your business donates to charity, it reaps many benefits that can increase sales, enhance company culture and generate brand loyalty. Here are 8 reasons why your company should embrace charitable giving.
Charities Face Tough Times in the Post Coronavirus Era
After the coronavirus lockdown, charities and non-profits will have even more of a tough time raising funds. Here’s what charities and non-profits can do to overcome the uncertain post-pandemic times and keep their donors while attracting new ones.
Content Marketing
Here’s a best practice guide to content marketing success. Content marketing is a tactic used is to create and share relevant written, downloadable, and visual media, so your target audience can learn about your brand, expertise, and products or services.
Lead Scoring and Why its Important for Business
Lead scoring allows you to know more about the people visiting your website, discover the problems they have and the solutions they’re looking for, and measure the content, messaging and tactics you’re using to communicate with them.
Modern Sales and Marketing for Your Business
After the coronavirus lockdown, charities and non-profits will have even more of a tough time raising funds. Here’s what charities and non-profits can do to overcome the uncertain post-pandemic times and keep their donors while attracting new ones.
Corporate Finance and Governance, Risk Management and Compliance
Why CFOs and Treasurers Should Consider Debt Compliance Software
Did you know many CFOs sign the quarterly certificate without a process that confirms and documents the compliance with all of the agreements’ covenants? It’s true. And given the high probability of a covenant violation for less than investment grade companies, that’s...
Top 5 Steps to Avoid a Default
Did you know companies today are defaulting at more than twice the rate of 2015? In fact, there were more corporate defaults in the first nine months of 2016 (150 total), than there were in all of 2015. (Standard & Poors) Global corporate defaults reached 104 in...
Treasury’s Blind Spot: Understanding and Managing Covenant Default Risk
We find that Treasuries justify weak practices because they assume that the default risk is small and they trivialize the consequences, thinking only that their friendly lenders would be forgiving of any technical default. These assumptions could cost Treasurers and...
The Advantages of Compliance Central over a Manual Process
Creating consistent GRC data standards and communicating them effectively is challenging for many organizations. Often, source data from multiple locations is incompatible, creating unclear controls visibility and stifled communication. Add to that, the difficulty of...
How to Use Salesforce as a CRM for Your Compliance Process
As demand for governance, risk and compliance (GRC) automation rises, many organizations are realizing there are relatively few automation options on the market to choose from. On one end of the spectrum, there’s Microsoft Excel and/or SharePoint, which is...
How Compliance Central Increases Visibility
As organizations look to improve the way they manage risk, internal controls and compliance processes, Compliance Central is offering a software solution that controls documents and tracks gaps, reconciles accounts and allows remote auditing, so it’s easier to...
How a GRC System Helps Your Internal and External Auditors
As businesses become more global and complex, and regulatory requirements and scrutiny increases, the demand for a flexible internal control system that adjusts to changes in business, operating and regulatory environments continues to grow. Internal controls and...
How Compliance Central Helps Your CFO and CAO
Let’s face it, CFOs, CAOs and financial teams, in general, have a lot of responsibilities for the financial functions and health of an organization. And while the CFO and CAO roles and responsibilities vary greatly, they have a lot in common – responsibility for...
12 Steps to Take to Avoid Debt Default
A primary treasury objective is to maintain and maximize access to the capital and debt markets at the lowest cost – which means consents before the fact rather than waivers after the fact. And since “stuff happens,” treasury needs to pro-actively talk to the lenders...
Customizable Tables and Mobile Data Collection
How Mobile Data Collection Improves Accountability
6 Ways Mobile Data Collection Improves Accountability and Lowers Your Compliance Risk Many companies are required to capture and report on hourly/daily inspections or other processes in the field and in the plant. Traditionally, these processes have been logged on...
Mobile Data Collection Creates Competitive Advantages
3 Ways Mobile Data Collection Creates Competitive Advantages By Optimizing Your Compliance Processes Whether the requirements are from a government regulatory agency, from a customer, or for our own internal purposes, we all have to collect data. Typically this is...
Top Reasons a Configurable Mobile Data Collection Tool Makes Sense
Mobile technology has changed the way in which data is collected; companies that adopted a configurable mobile data collection tool have a competitive advantage. Since 2010, we have witnessed a rapid increase in digital data collection through the widespread use of...
How Mobile Data Collection Creates Operational Efficiencies
From 3000 B.C. to present, we have been collecting data in the field on paper. And since theinception of industrialization, a typical paper collection process requires a team in the field or in a plant to collect information on paper, then manually enter it into a...
Top 5 Trends in Mobile Workforce
A mobile workforce is rapidly becoming a harbinger of productivity and enterprise efficiency. According to IDC’s “US Mobile Worker Forecast, ”the U.S. mobile worker population will grow at a steady rate over the next five years and will be approximately 75% of the...
Five Things to Consider When Moving Business Applications to a Tablet
If they haven’t been paying attention, some people are surprised to find that mobile devices are becoming a preferred platform for business. Forrester Research finds more than half of employees use a tablet for work purposes at least once a week. While some employees...
How to Select a Mobile Device for your Workforce
The power of mobile devices to change business models, engage customers and connect employees to data, analysis, and systems 24/7 is becoming mandatory for companies to remain competitive in the global marketplace. RCR Wireless News predicts 42.5% of the global...
What are the Criteria for a Rugged Tablet?
The environment in which your field workers will use their tablets is a critical consideration when deciding whether to ruggedize your mobile devices or not. We're often asked if ruggedization is important or necessary for tablets used in industrial applications or...
Security Considerations for Mobile Devices
Mobile security refers to the protection of smartphones, tablets, and portable computers, and the networks they connect to, from threats and vulnerabilities. Mobility is increasingly an essential element of competitiveness. But while mobile devices give employees...
Pros and Cons of BYOD vs a Company Owned Tablet
Today, CIOs and enterprise leaders are faced with deciding which mobile device strategy and infrastructure best suits their business: BYOD, or Bring Your Own Device, is the practice of allowing employees of an organization to use their own smartphones, or tablets for...
Electronic Patient Care Reporting
How Does iPCR Help EMTs
Similar to ambulatory and hospital-based providers, emergency medical technicians (EMTs) and paramedics that perform patient assessments and treatments are required by law to document their encounters. Therefore, it’s paramount an EMTs electronic patient care...
How Real-Time Reporting Improves Your Business
In an environment where seconds count, real-time reports in a medical emergency can be the difference between life and death. Real-time, patient care report (PCR) data provides an important link in the continuum of patient care in the hospital – providing insights...
How an ePCR Reduces Your Liability Risks
The impact of regulations and compliance on billing and liability has created inefficiencies and confusion for many first responders. First, there’s HIPAA compliance and making sure you're protecting patient information and securing your data. Next, there’s medical...
How an EPCR Impacts Your Top and Bottom Line
A strong EPCR platform offers many advantages for your medics to improve patient, it can also care also improve the processes of your billing department and CQI team. And as important (if not even more important) than patient care the right ePCR can help your...
5 Most Critical Features You Need from Chiropractic Software
While there are many of options for chiropractic software today, there are few that provide the basic functionality every chiropractic office needs to run efficiently, while providing the delivery and security it needs to be compliant. Other software solutions...
Executive Leadership
The ROI of an Executive Peer Group
As organizations have grown in size and complexity—no matter their location, industry, or product lines—the need for exceptional leaders has also increased, and the necessary leadership competencies have changed. In response, Executive Development has evolved from...
How a Peer Group Makes You a Better Leader
A recent Harvard Business School survey reported that 85% of U.S. companies do not believe there are enough leaders being developed for senior roles currently being vacated by Baby Boomers. And with a majority of the Boomers retiring over the next 5 to 10 years,...
How a Senior Executive Network Forum Helps You Meet Professional Challenges Head-On
Senior executives typically struggle with rapid growth, controlling their financials, culling and building their teams, while remaining fully engaged, managing diversity and every other complex business challenge imaginable. They also have personal issues affecting...
It’s Lonely Near the Top
The intensity of a senior executive’s job, coupled with the scarcity of peers to confide in, creates potentially dangerous feelings of isolation among senior executives. 50% of all senior executives report experiencing loneliness in the role, and of this group, 61%...
Corporate Social Responsibility
Five Benefits of Social Responsibility
We all want to be socially responsible and we want the same from the brands we transact with – both personally and professionally. In fact, we expect brands and corporations alike to be socially responsible. A 2014 Nielsen study revealed, “55% of global online...
How to Effectively Promote Loyalty without Discounting
When we think of promotions, we often think of discounts and coupons. eCommerce websites and retailers have “check out screens” with an area specifically for promo codes, restaurants run specials, manufacturers offer coupons … but what if promoting your company...
Chiropractic Office Management Software
Why is Having Too Many Features in Your Chiropractic Practice Management Software Sometimes Detrimental to Your Practice
For most things, having too many features can create challenges and often makes things more difficult. Think of that state-of-the-art remote control, that’s supposed to simplify your life by combining all your equipment together. Most often, you’re left with a...
What are the Critical Features You Need for Billing and Practice Management?
Practice management and billing might not be the most exciting topic, but are the centerpiece of any successful chiropractic clinic. Ideally, the two work together, so that patient records become billable claims. This workflow drives the critical features you need...
Why is Putting Practice Management Software in the Cloud Not Always the Right Decision
During your search for the right software, you’ll most likely have to consider whether a cloud based solution is right for you or not. These days, cloud-based software has received a lot of buzz regarding its perceived efficiency, ease of use, and the fact that you...
How Our Customer Service Helps You Get the Most from Your Chiropractic Software
Similar to the relationship between patient and chiropractor, the relationship between a chiropractic office staff and its software’s customer service team should be personal. After all, to make your practice run smoothly, you need a customer service team that not...
5 Reasons You Need Great Customer Service and Software Support
With Chiro8000, you get the best possible software support in the industry (provided by trained professionals in the chiropractic field), which will results in increased efficiency, productivity, a better doctor-patient relationship and experience with your...
Precision Diagnostic Equipment Manufacturer
Get More from Your Digital Gauge with a WiFi Link
Measuring depressurization caused by exhaust devices, air handlers and door closures is not something new in the field of building science. The Energy Conservatory has had a procedure in its blower door manual for over 20 years. There are many recommended procedures...
Tubing Assistant Takes Guess Work Out of Set Up
Correct tubing connections are vital to proper air tightness and duct leakage tests, but setup errors are some of the most common mistakes in the field. Hooking up tubing isn’t always as simple as color matching a tube to a tap. Any number of variables, from the...
Two Trends to Watch Shape the Industry in This Year
Investing $279 billion in updating and replacing equipment in buildings can yield as much as a $1 trillion in energy savings over 10 years, according to a recent report by The Rockefeller Foundation and the DB Climate Change Advisors. The trend toward energy...