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Articles & Blogs

Companies that blog produce an average of 67% more leads monthly than companies that don’t blog.

DemandMetric

I craft educational articles to describe problems in your industry, challenges companies face and to create awareness of your solutions. I use blogs for nurturing campaigns, prospecting efforts and building strong SEO. Blogs are effective tools that establish thought-leadership and guide prospects through the first part of the buyers’ journey towards the sales cycle and takes them from problem aware and solution discovery to the point of purchase.

Below are examples of articles and blogs I’ve written for various companies in many different industries.

Marketing and Sales

Content Marketing

Content Marketing

Here’s a best practice guide to content marketing success. Content marketing is a tactic used is to create and share relevant written, downloadable, and visual media, so your target audience can learn about your brand, expertise, and products or services.

Corporate Finance and Governance, Risk Management and Compliance

Top 5 Steps to Avoid a Default

Top 5 Steps to Avoid a Default

Did you know companies today are defaulting at more than twice the rate of 2015? In fact, there were more corporate defaults in the first nine months of 2016 (150 total), than there were in all of 2015. (Standard & Poors) Global corporate defaults reached 104 in...

How Compliance Central Increases Visibility

How Compliance Central Increases Visibility

As organizations look to improve the way they manage risk, internal controls and compliance processes, Compliance Central is offering a software solution that controls documents and tracks gaps, reconciles accounts and allows remote auditing, so it’s easier to...

How Compliance Central Helps Your CFO and CAO

How Compliance Central Helps Your CFO and CAO

Let’s face it, CFOs, CAOs and financial teams, in general, have a lot of responsibilities for the financial functions and health of an organization. And while the CFO and CAO roles and responsibilities vary greatly, they have a lot in common – responsibility for...

12 Steps for Treasury to Take to Avoid Debt Default

12 Steps for Treasury to Take to Avoid Debt Default

A primary treasury objective is to maintain and maximize access to the capital and debt markets at the lowest cost – which means consents before the fact rather than waivers after the fact. And since “stuff happens,” treasury needs to pro-actively talk to the lenders...

Customizable Tables and Mobile Data Collection

Top 5 Trends in Mobile Workforce

Top 5 Trends in Mobile Workforce

A mobile workforce is rapidly becoming a harbinger of productivity and enterprise efficiency. According to IDC’s “US Mobile Worker Forecast, ”the U.S. mobile worker population will grow at a steady rate over the next five years and will be approximately 75% of the...

How to Select a Mobile Device for your Workforce

How to Select a Mobile Device for your Workforce

The power of mobile devices to change business models, engage customers and connect employees to data, analysis, and systems 24/7 is becoming mandatory for companies to remain competitive in the global marketplace. RCR Wireless News predicts 42.5% of the global...

What are the Criteria for a Rugged Tablet?

What are the Criteria for a Rugged Tablet?

The environment in which your field workers will use their tablets is a critical consideration when deciding whether to ruggedize your mobile devices or not. We're often asked if ruggedization is important or necessary for tablets used in industrial applications or...

Security Considerations for Mobile Devices

Security Considerations for Mobile Devices

Mobile security refers to the protection of smartphones, tablets, and portable computers, and the networks they connect to, from threats and vulnerabilities. Mobility is increasingly an essential element of competitiveness. But while mobile devices give employees...

Pros and Cons of BYOD vs a Company Owned Tablet

Pros and Cons of BYOD vs a Company Owned Tablet

Today, CIOs and enterprise leaders are faced with deciding which mobile device strategy and infrastructure best suits their business: BYOD, or Bring Your Own Device, is the practice of allowing employees of an organization to use their own smartphones, or tablets for...

Electronic Patient Care Reporting

How Does iPCR Help EMTs

How Does iPCR Help EMTs

Similar to ambulatory and hospital-based providers, emergency medical technicians  (EMTs) and paramedics that perform patient assessments and treatments are required  by law to document their encounters. Therefore, it’s paramount an EMTs electronic  patient care...

How Real-Time Reporting Improves Your Business

How Real-Time Reporting Improves Your Business

In an environment where seconds count, real-time reports in a medical emergency can be the  difference between life and death. Real-time, patient care report (PCR) data provides an  important link in the continuum of patient care in the hospital – providing insights...

How an ePCR Reduces Your Liability Risks

How an ePCR Reduces Your Liability Risks

The impact of regulations and compliance on billing and liability has created  inefficiencies and confusion for many first responders. First, there’s HIPAA compliance  and making sure you're protecting patient information and securing your data. Next,  there’s medical...

How an EPCR Impacts Your Top and Bottom Line

How an EPCR Impacts Your Top and Bottom Line

A strong EPCR platform offers many advantages for your medics to improve patient, it can also  care also improve the processes of your billing department and CQI team.   And as important (if not even more important) than patient care the right ePCR can help your...

Executive Leadership

The ROI of an Executive Peer Group

The ROI of an Executive Peer Group

As organizations have grown in size and complexity—no matter their location, industry, or  product lines—the need for exceptional leaders has also increased, and the necessary  leadership competencies have changed.   In response, Executive Development has evolved from...

How a Peer Group Makes You a Better Leader

How a Peer Group Makes You a Better Leader

A recent Harvard Business School survey reported that 85% of U.S. companies do not believe  there are enough leaders being developed for senior roles currently being vacated by Baby  Boomers. And with a majority of the Boomers retiring over the next 5 to 10 years,...

It’s Lonely Near the Top

It’s Lonely Near the Top

The intensity of a senior executive’s job, coupled with the scarcity of peers to confide in, creates  potentially dangerous feelings of isolation among senior executives. 50% of all senior executives report experiencing loneliness in the role, and of this group, 61%...

Corporate Social Responsibility

Five Benefits of Social  Responsibility

Five Benefits of Social Responsibility

We all want to be socially responsible and we want the same from the brands we  transact with – both personally and professionally. In fact, we expect brands and  corporations alike to be socially responsible. A 2014 Nielsen  study revealed, “55% of global online...

How to Effectively Promote  Loyalty without Discounting

How to Effectively Promote Loyalty without Discounting

When we think of promotions, we often think of discounts and coupons.  eCommerce websites and retailers have “check out screens” with an area  specifically for promo codes, restaurants run specials, manufacturers offer  coupons … but what if promoting your company...

Chiropractic Office Management Software

Precision Diagnostic Equipment Manufacturer

Let’s Get Going

Start Promoting Your Brand Now Let’s Grow Your Business Together!

Let’s Get Going

Start Promoting Your Brand Now Let’s Grow Your Business Together!