Content Marketing Archives

Some Ways Coronavirus Changed Marketing

It’s safe to say that the last two years under the strain of the COVID-19 global pandemic are two years we hope we’ll never see again. Coronavirus forced companies to rethink their marketing approach and sparked changes to marketing strategies, tactics, and spending...

The Difference Between Content Marketing and Content Selling

by Doug Sabanosh

I’m often asked about the difference between marketing content (used for content marketing) and sales content (used for content selling). While setting a marketing strategy, many of my clients confuse the two and intermix them into a stew of content schemes that wind...

How to Use Content Marketing for Consistent B2B Lead Generation

by Doug Sabanosh

Ask any modern marketer one of the keys to generating consistent leads, and one thing they’ll say – if not the first – is produce quality and informative material and automate your content marketing. Sending compelling messages at a thoughtful and coordinated cadence,...

Content Marketing

by Doug Sabanosh

An Essential Guide to Content Marketing Success Only 37% of B2B brands and 38% of B2C brands have a content strategy, yet content marketing costs 62% less than all other marketing and generates three times the amount of leads (DemandMetric). Content marketing (a.k.a....