by Doug Sabanosh | Digital Marketing, General Marketing, Inbound Marketing, Marketing Strategy
Emotional Triggers in Marketing: Leveraging Psychological Principles for Consumer Engagement We’ve all made an emotional or impulse-driven purchase. Sometimes we’re psyched we made the purchase, and sometimes we have buyer’s remorse. Either way,...
by Doug Sabanosh | Digital Marketing, General Marketing, Marketing Strategy, Small Business Marketing
In January 2024, I was lucky enough to be invited to speak with Dr. Bill Williams on his marketing podcast. We spoke about life, marketing, and the challenges faced by many small business in the current digital landscape. Have a listen to our discussion and learn...
by Doug Sabanosh | Digital Marketing, General Marketing, Marketing Strategy, Search, Small Business Marketing
The Rise of Voice Search: Optimizing Your Small Business for Voice Assistants Voice search is not new. It started more than 70 years ago, in 1952, when Bell Laboratories created the first voice recognition device named Audrey. Since then, there have been many...
by Doug Sabanosh | Digital Marketing, General Marketing, Marketing Strategy, Sales
Aligning Your Sales Process with Your Buyer’s Journey: Best Practices for Business Owners and Sales People When I was a green sales guy at the beginning of my career, an older sales gentleman pulled me aside and told me, “no matter what you think and what...
by Doug Sabanosh | Digital Marketing, General Marketing, Small Business Marketing
How to Avoid Common Small Business Marketing Mistakes It’s no secret that running a successful small business is hard work, but it also can be very rewarding. Quite often, small business owners and their teams wear many hats, diving head-first into different areas of...
by DCS Newsdesk | Content Marketing, General Marketing
Digital Consulting Services CEO Doug Sabanosh Interview on Consumer News TV Gary Atencio: This is Gary Atencio with CNTV, and today we’re in Denver, Colorado. I am here at Digital Consulting Services. Since 2019, they’ve been helping companies translate...