Gary Atencio: This is Gary Atencio with CNTV. And today we’re in Denver, Colorado. I am here at Digital Consulting Services. Since 2019, they’ve been helping companies translate business goals into reality by executing a digital business strategy to...
It’s safe to say that the last two years under the strain of the COVID-19 global pandemic are two years we hope we’ll never see again. Coronavirus forced companies to rethink their marketing approach and sparked changes to marketing strategies, tactics, and spending...
I’m often asked about the difference between marketing content (used for content marketing) and sales content (used for content selling). While setting a marketing strategy, many of my clients confuse the two and intermix them into a stew of content schemes that wind...
Ask any modern marketer one of the keys to generating consistent leads, and one thing they’ll say – if not the first – is produce quality and informative material and automate your content marketing. Sending compelling messages at a thoughtful and coordinated cadence,...
As businesses celebrate the phased reopening of the economy, some will look to discounting products to entice consumers. However, discounting is not always the best way to attract patrons. Discounting can actually hurt your company and its reputation. First, it...
There’s been a lot of buzz lately about adjusting sales and marketing techniques, tactics and alignment to meet the needs of the modern consumer. But what are the needs of the modern buyer as they search and move toward purchase? Before the days of the internet,...
