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Five Benefits of Social  Responsibility

Five Benefits of Social Responsibility

We all want to be socially responsible and we want the same from the brands we  transact with – both personally and professionally. In fact, we expect brands and  corporations alike to be socially responsible. A 2014 Nielsen  study revealed, “55% of global online...
How to Effectively Promote  Loyalty without Discounting

How to Effectively Promote Loyalty without Discounting

When we think of promotions, we often think of discounts and coupons.  eCommerce websites and retailers have “check out screens” with an area  specifically for promo codes, restaurants run specials, manufacturers offer  coupons … but what if promoting your company...