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Use Email for Small Business Success

Use Email for Small Business Success

Use Email for Small Business Success In today's highly competitive business landscape, effective marketing plays a crucial role in the success of small businesses. With numerous digital marketing...

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Sales Enablement to Drive Your Success

Sales Enablement to Drive Your Success

Early in my career, I was taught a sales tactic that sounded crazy when I first heard it. Along with my fellow sales teammates, I was made to practice the tactic over and over until it was second...

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How Data Guides Our Marketing Decisions

How Data Guides Our Marketing Decisions

How Data Guides Our Marketing DecisionsAs the digital world moves at lightning speed, marketers are using the data collected to guide their marketing decisions. Why not? In today's digital age,...

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Why Lawyers Need a Website

Why Lawyers Need a Website

Did you know that 40% of small law firms DO NOT have a website? And those that do, don't run their site very effectively. Statistics show, 70% of legal websites don't even have a CALL TO ACTION on...

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Enabling Sales Through Technology

Enabling Sales Through Technology

MARTECH Outlook - Technology plays a key role and is an integral part of any business transformation. It goes hand in hand with redesigning the processeses, new information requirements and has an...

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Some Ways Coronavirus Changed Marketing

Some Ways Coronavirus Changed Marketing

It’s safe to say that the last two years under the strain of the COVID-19 global pandemic are two years we hope we’ll never see again. Coronavirus forced companies to rethink their marketing...

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Content Marketing

Content Marketing

An Essential Guide to Content Marketing Success Only 37% of B2B brands and 38% of B2C brands have a content strategy, yet content marketing costs 62% less than all other marketing and generates...

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The ROI of an Executive Peer Group

The ROI of an Executive Peer Group

Note: This article was written for a client in the Executive Peer Group space. As organizations have grown in size and complexity—no matter their location, industry, or product lines—the need for...

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How a Peer Group Makes You a Better Leader

How a Peer Group Makes You a Better Leader

Note: This article was written for. a client in the Executive Peer Group space.  A recent Harvard Business School survey reported that 85% of U.S. companies do not believe  there are enough leaders...

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It’s Lonely Near the Top

It’s Lonely Near the Top

Note: This article was written for a company offering Executive Peer Groups.   The intensity of a senior executive’s job, coupled with the scarcity of peers to confide in, creates  potentially...

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Top 5 Trends in Mobile Workforce

Top 5 Trends in Mobile Workforce

Note: This article was written for a custom mobile tablet company. A mobile workforce is rapidly becoming a harbinger of productivity and enterprise efficiency. According to IDC’s “US Mobile Worker...

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Five Benefits of Social  Responsibility

Five Benefits of Social Responsibility

Note: This article was written for a client in the office supplies and corporate social responsibility space.  We all want to be socially responsible and we want the same from the brands we transact...

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Top 5 Steps to Avoid a Default

Top 5 Steps to Avoid a Default

Did you know companies today are defaulting at more than twice the rate of 2015? In fact, there were more corporate defaults in the first nine months of 2016 (150 total), than there were in all of...

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How Does iPCR Help EMTs

How Does iPCR Help EMTs

Similar to ambulatory and hospital-based providers, emergency medical technicians  (EMTs) and paramedics that perform patient assessments and treatments are required  by law to document their...

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How an ePCR Reduces Your Liability Risks

How an ePCR Reduces Your Liability Risks

The impact of regulations and compliance on billing and liability has created  inefficiencies and confusion for many first responders. First, there’s HIPAA compliance  and making sure you're...

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12 Steps to Take to Avoid Debt Default

12 Steps to Take to Avoid Debt Default

A primary treasury objective is to maintain and maximize access to the capital and debt markets at the lowest cost – which means consents before the fact rather than waivers after the fact. And...

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