DESIGNRUSH → Before we start listing and analyzing the best examples of corporate branding, first we need to familiarize ourselves with the term itself.
Knowing that the general definition of branding is basically giving a meaning to specific company, organization, products and/or services by creating and shaping a brand in consumers’ collective minds, we can still see a few gaps when determining its “corporate” aspect.
What is corporate branding exactly?
In layman’s terms, corporate brands are B2B focused, they relate to companies, rather than end consumers. Corporate branding is the practice of building, growing and promoting the company brand as a corporate entity. It is how a corporation presents itself to the world, but also how it presents itself to its own talent.
In many ways, it is much broader than your conventional branding efforts as it involves integrating a consistent outlook in all your marketing communications and corporate social responsibility (CSR) activities.
As always, some corporate entities do it better than the rest. Let’s see how.