by Doug Sabanosh | Content Marketing, Digital Marketing, General Marketing, Marketing Strategy
Lead Scoring and Why its Important for Business Please note: Nurtured leads are scored leads. Why nurture them if you’re not going to keep track of them and understand if they’re looking to buy? Lead scoring is the act of measuring the digital interaction of...
by Doug Sabanosh | Digital Marketing, General Marketing, Marketing Strategy, Small Business Marketing
Modern Sales and Marketing for Your Business There’s been a lot of buzz lately about adjusting sales and marketing techniques, tactics and alignment to meet the needs of the modern consumer. But what are the needs of the modern buyer as they search and move toward...
