by Doug Sabanosh | Data Analytics, Digital Marketing, Marketing Strategy, Small Business Marketing
Data-driven Decisions: Harnessing Analytics for Small Business Marketing Success These days, the success of a small business hinges not only on a compelling product or service, but it’s also contingent on the ability to adapt, evolve, and stay ahead of the...
by Doug Sabanosh | Data Analytics, Digital Marketing, Marketing Strategy
How Data Guides Our Marketing Decisions As the digital world moves at lightning speed, marketers are using the data collected to guide their marketing decisions. Why not? In today’s digital age, there is a wealth of data available and being able to effectively...
by Doug Sabanosh | Content Marketing, Data Analytics, Marketing Strategy
MARTECH Outlook – Technology plays a key role and is an integral part of any business transformation. It goes hand in hand with redesigning the processeses, new information requirements and has an impact on the people, enabling them to achieve their goals and...
by Doug Sabanosh | Data Analytics
6 Ways Mobile Data Collection Improves Accountability and Lowers Your Compliance Risk Many companies are required to capture and report on hourly/daily inspections or other processes in the field and in the plant. Traditionally, these processes have been logged on...
by Doug Sabanosh | Data Analytics
3 Ways Mobile Data Collection Creates Competitive Advantages By Optimizing Your Compliance Processes Whether the requirements are from a government regulatory agency, from a customer, or for our own internal purposes, we all have to collect data. Typically this is...
by Doug Sabanosh | Data Analytics
Mobile technology has changed the way in which data is collected; companies that adopted a configurable mobile data collection tool have a competitive advantage. Since 2010, we have witnessed a rapid increase in digital data collection through the widespread use of...
