by Doug Sabanosh | Digital Marketing, General Marketing, Marketing Strategy, Small Business Marketing
AI Marketing Tips for Small Businesses Small businesses are constantly looking for ways to gain a competitive edge, and AI marketing strategies might just be the ticket. Imagine automating customer service, personalizing your marketing efforts, and optimizing ad spend...
by Doug Sabanosh | General Marketing, Marketing Strategy, Small Business Marketing
What Bees Can Teach Us About Business Have you ever wondered what bees can teach us about business? No? Well, I guess that’s what makes me a little different. I once had a mentor who introduced me to a theory about how bees use a method known as the...
by Doug Sabanosh | Case Study, General Marketing, Marketing Strategy, SEO, Small Business Marketing
Case Study: Building Med Spa Success Through an Effective Marketing Strategy About Company: Ooh La La Med Spa Industry: Beauty & Wellness Headquarters: Highlands Ranch, CO Website: oohlalamedspa.net Ooh La La Med Spa is a medical spa in Highlands Ranch, CO...
by Doug Sabanosh | Digital Marketing, General Marketing, Inbound Marketing, Marketing Strategy
Emotional Triggers in Marketing: Leveraging Psychological Principles for Consumer Engagement We’ve all made an emotional or impulse-driven purchase. Sometimes we’re psyched we made the purchase, and sometimes we have buyer’s remorse. Either way,...
by Doug Sabanosh | Digital Marketing, General Marketing, Marketing Strategy, Small Business Marketing
In January 2024, I was lucky enough to be invited to speak with Dr. Bill Williams on his marketing podcast. We spoke about life, marketing, and the challenges faced by many small business in the current digital landscape. Have a listen to our discussion and learn...
by Doug Sabanosh | Digital Marketing, General Marketing, Marketing Strategy, Search, Small Business Marketing
The Rise of Voice Search: Optimizing Your Small Business for Voice Assistants Voice search is not new. It started more than 70 years ago, in 1952, when Bell Laboratories created the first voice recognition device named Audrey. Since then, there have been many...