by Doug Sabanosh | Customer Delight, Data Analytics, Digital Marketing
How to Effectively Measure and Prioritize Customer Satisfaction Effective measurement and prioritization of customer satisfaction are fundamental aspects of any successful business strategy. In today’s highly competitive and customer-centric landscape, where a...
by Doug Sabanosh | Case Study, Content Marketing, Digital Marketing, Marketing Strategy, Small Business Marketing
Case Study: Driving Insurance Sales Through Content Marketing Excellence Despite benefiting from national marketing and advertising by the carriers, independent insurance agents face fierce competition, commoditization of insurance products, and shifting consumer...
by Doug Sabanosh | Digital Marketing, General Marketing, Marketing Strategy, Sales
Aligning Your Sales Process with Your Buyer’s Journey: Best Practices for Business Owners and Sales People When I was a green sales guy at the beginning of my career, an older sales gentleman pulled me aside and told me, “no matter what you think and what...
by Doug Sabanosh | Data Analytics, Digital Marketing, Marketing Strategy, Small Business Marketing
Data-driven Decisions: Harnessing Analytics for Small Business Marketing Success These days, the success of a small business hinges not only on a compelling product or service, but it’s also contingent on the ability to adapt, evolve, and stay ahead of the...
by Doug Sabanosh | Content Marketing, Digital Marketing, Email Marketing, Inbound Marketing, Marketing Automation, Marketing Strategy, Small Business Marketing
Unlocking Success: 10 Essential Inbound Marketing Strategies for Small Business Growth Inbound marketing strategies generate three times more leads per dollar than traditional marketing methods. Inbound leads cost 61% less on average than outbound leads. (source)...
by Doug Sabanosh | Content Marketing, Digital Marketing, Marketing Strategy, Small Business Marketing
In the modern and noisy digital universe, where attention spans are fleeting and competition for online visibility is fierce, content creation has emerged as a vital tool for businesses and individuals alike. Crafting compelling and valuable content has become a...
