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How to Use Content Marketing for Consistent B2B Lead Generation

How to Use Content Marketing for Consistent B2B Lead Generation

by Doug Sabanosh | Content Marketing, General Marketing

How to Use Content Marketing for Consistent B2B Lead Generation Ask any modern marketer one of the keys to generating consistent leads, and one thing they’ll say – if not the first – is produce quality and informative material and automate your content marketing....
How Businesses Benefit from Donating to Charities

How Businesses Benefit from Donating to Charities

by Doug Sabanosh | Branding, General Marketing, Nonprofits, Small Business Marketing

How Businesses Benefit from Donating to Charities As businesses celebrate the phased reopening of the economy, some will look to discounting products to entice consumers. However, discounting is not always the best way to attract patrons. Discounting can actually hurt...
Charities Face Tough Times in the Post Coronavirus Era

Charities Face Tough Times in the Post Coronavirus Era

by Doug Sabanosh | General Marketing, Nonprofits, Small Business Marketing

Charities Face Tough Times in the Post Coronavirus Era In general, charities struggle to raise funds. Now, after the coronavirus lockdown, charities and non-profits will have even more of a tough time raising funds. Most charities at one time or another have struggled...
Lead Scoring and Why its Important for Business

Lead Scoring and Why its Important for Business

by Doug Sabanosh | Content Marketing, Digital Marketing, General Marketing, Marketing Strategy

Lead Scoring and Why its Important for Business Please note: Nurtured leads are scored leads. Why nurture them if you’re not going to keep track of them and understand if they’re looking to buy? Lead scoring is the act of measuring the digital interaction of...
Modern Sales and Marketing for Your Business

Modern Sales and Marketing for Your Business

by Doug Sabanosh | Digital Marketing, General Marketing, Marketing Strategy, Small Business Marketing

Modern Sales and Marketing for Your Business There’s been a lot of buzz lately about adjusting sales and marketing techniques, tactics and alignment to meet the needs of the modern consumer. But what are the needs of the modern buyer as they search and move toward...
Next Entries »
  • SaaS Metrics to Track for Business Growth
  • Boost Your Lead Generation: Proven Strategies to Supercharge Your Sales Pipeline
  • The Power of Testimonials: How to Use Customer Reviews to Build Trust Online
  • AI Marketing: Benefits and the Human Touch You Can’t Ignore
  • Knowing When It’s Time to Pivot Your Small Business Strategy

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