by Doug Sabanosh | Content Marketing, General Marketing, Marketing Strategy
The Difference Between Content Marketing and Content Selling I’m often asked about the difference between marketing content (used for content marketing) and sales content (used for content selling). While setting a marketing strategy, many of my clients confuse the...
by Doug Sabanosh | Content Marketing, General Marketing
How to Use Content Marketing for Consistent B2B Lead Generation Ask any modern marketer one of the keys to generating consistent leads, and one thing they’ll say – if not the first – is produce quality and informative material and automate your content marketing....
by Doug Sabanosh | Branding, General Marketing, Nonprofits, Small Business Marketing
How Businesses Benefit from Donating to Charities As businesses celebrate the phased reopening of the economy, some will look to discounting products to entice consumers. However, discounting is not always the best way to attract patrons. Discounting can actually hurt...
by Doug Sabanosh | General Marketing, Nonprofits, Small Business Marketing
Charities Face Tough Times in the Post Coronavirus Era In general, charities struggle to raise funds. Now, after the coronavirus lockdown, charities and non-profits will have even more of a tough time raising funds. Most charities at one time or another have struggled...
by Doug Sabanosh | Content Marketing, Digital Marketing, General Marketing, Marketing Strategy
Lead Scoring and Why its Important for Business Please note: Nurtured leads are scored leads. Why nurture them if you’re not going to keep track of them and understand if they’re looking to buy? Lead scoring is the act of measuring the digital interaction of...
by Doug Sabanosh | Digital Marketing, General Marketing, Marketing Strategy, Small Business Marketing
Modern Sales and Marketing for Your Business There’s been a lot of buzz lately about adjusting sales and marketing techniques, tactics and alignment to meet the needs of the modern consumer. But what are the needs of the modern buyer as they search and move toward...
