by Doug Sabanosh | Digital Marketing, General Marketing, Marketing Strategy, Search, Small Business Marketing
The Rise of Voice Search: Optimizing Your Small Business for Voice Assistants Voice search is not new. It started more than 70 years ago, in 1952, when Bell Laboratories created the first voice recognition device named Audrey. Since then, there have been many...
by Doug Sabanosh | Digital Marketing, General Marketing, Marketing Strategy, Sales
Aligning Your Sales Process with Your Buyer’s Journey: Best Practices for Business Owners and Sales People When I was a green sales guy at the beginning of my career, an older sales gentleman pulled me aside and told me, “no matter what you think and what...
by Doug Sabanosh | Digital Marketing, General Marketing, Small Business Marketing
How to Avoid Common Small Business Marketing Mistakes It’s no secret that running a successful small business is hard work, but it also can be very rewarding. Quite often, small business owners and their teams wear many hats, diving head-first into different areas of...
by DCS Newsdesk | Content Marketing, General Marketing
Digital Consulting Services CEO Doug Sabanosh Interview on Consumer News TV Gary Atencio: This is Gary Atencio with CNTV, and today we’re in Denver, Colorado. I am here at Digital Consulting Services. Since 2019, they’ve been helping companies translate...
by Doug Sabanosh | Content Marketing, General Marketing, Marketing Strategy, PPC
Some Ways Coronavirus Changed Marketing It’s safe to say that the last two years under the strain of the COVID-19 global pandemic are two years we hope we’ll never see again. Coronavirus forced companies to rethink their marketing approach and sparked changes to...
by Doug Sabanosh | Content Marketing, General Marketing, Marketing Strategy
The Difference Between Content Marketing and Content Selling I’m often asked about the difference between marketing content (used for content marketing) and sales content (used for content selling). While setting a marketing strategy, many of my clients confuse the...
