by Doug Sabanosh | Content Marketing, General Marketing, Marketing Strategy
The Difference Between Content Marketing and Content Selling I’m often asked about the difference between marketing content (used for content marketing) and sales content (used for content selling). While setting a marketing strategy, many of my clients confuse the...
by Doug Sabanosh | Content Marketing, General Marketing
How to Use Content Marketing for Consistent B2B Lead Generation Ask any modern marketer one of the keys to generating consistent leads, and one thing they’ll say – if not the first – is produce quality and informative material and automate your content marketing....
by Doug Sabanosh | Content Marketing
An Essential Guide to Content Marketing Success Only 37% of B2B brands and 38% of B2C brands have a content strategy, yet content marketing costs 62% less than all other marketing and generates three times the amount of leads (DemandMetric). Content marketing (a.k.a....
by Doug Sabanosh | Content Marketing, Digital Marketing, General Marketing, Marketing Strategy
Lead Scoring and Why its Important for Business Please note: Nurtured leads are scored leads. Why nurture them if you’re not going to keep track of them and understand if they’re looking to buy? Lead scoring is the act of measuring the digital interaction of...
