by Doug Sabanosh | Content Marketing
An Essential Guide to Content Marketing Success Only 37% of B2B brands and 38% of B2C brands have a content strategy, yet content marketing costs 62% less than all other marketing and generates three times the amount of leads (DemandMetric). Content marketing (a.k.a....
by Doug Sabanosh | Content Marketing, Digital Marketing, General Marketing, Marketing Strategy
Lead Scoring and Why its Important for Business Please note: Nurtured leads are scored leads. Why nurture them if you’re not going to keep track of them and understand if they’re looking to buy? Lead scoring is the act of measuring the digital interaction of...
by Doug Sabanosh | Tablets
Mobile security refers to the protection of smartphones, tablets, and portable computers, and the networks they connect to, from threats and vulnerabilities. Mobility is increasingly an essential element of competitiveness. But while mobile devices give employees...
by Doug Sabanosh | Tablets
Office Management Software Archives Note: This article was written for a custom mobile tablet company. A mobile workforce is rapidly becoming a harbinger of productivity and enterprise efficiency. According to IDC’s “US Mobile Worker Forecast, ”the U.S. mobile worker...
by Doug Sabanosh | Tablets
What are the Criteria for a Rugged Tablet? The environment in which your field workers will use their tablets is a critical consideration when deciding whether to ruggedize your mobile devices or not. We’re often asked if ruggedization is important or necessary...
