by Doug Sabanosh | Content Marketing, Data Analytics, Marketing Strategy
Enabling Sales Through Technology MARTECH Outlook – Sales technology plays a key role and is an integral part of any business transformation. It goes hand in hand with redesigning the processeses, new information requirements and has an impact on the people,...
by Doug Sabanosh | Content Marketing, General Marketing, Marketing Strategy, PPC
Some Ways Coronavirus Changed Marketing It’s safe to say that the last two years under the strain of the COVID-19 global pandemic are two years we hope we’ll never see again. Coronavirus forced companies to rethink their marketing approach and sparked changes to...
by Doug Sabanosh | Content Marketing, General Marketing, Marketing Strategy
The Difference Between Content Marketing and Content Selling I’m often asked about the difference between marketing content (used for content marketing) and sales content (used for content selling). While setting a marketing strategy, many of my clients confuse the...
by Doug Sabanosh | Content Marketing, General Marketing
How to Use Content Marketing for Consistent B2B Lead Generation Ask any modern marketer one of the keys to generating consistent leads, and one thing they’ll say – if not the first – is produce quality and informative material and automate your content marketing....
by Doug Sabanosh | Branding, General Marketing, Nonprofits, Small Business Marketing
How Businesses Benefit from Donating to Charities As businesses celebrate the phased reopening of the economy, some will look to discounting products to entice consumers. However, discounting is not always the best way to attract patrons. Discounting can actually hurt...
