by Doug Sabanosh | Email Marketing, Marketing Automation, Marketing Strategy
Trigger-Based Email Campaigns: Unlock Skyrocketing Sales and Customer Engagement Looking to boost your sales effortlessly? Trigger-based email campaigns might just be your secret weapon. By sending automated emails tied to specific customer actions or behaviors,...
by Doug Sabanosh | Case Study, General Marketing, Marketing Strategy, SEO, Small Business Marketing
Case Study: Building Med Spa Success Through an Effective Marketing Strategy About Company: Ooh La La Med Spa Industry: Beauty & Wellness Headquarters: Highlands Ranch, CO Website: oohlalamedspa.net Ooh La La Med Spa is a medical spa in Highlands Ranch, CO...
by Doug Sabanosh | Branding, Customer Delight, Digital Marketing, Marketing Strategy
The Psychology Behind Successful Marketing Campaigns We all remember our favorite commercials. We talk about them with friends, family and co-workers. Who can forget “Mean” Joe Greene tossing his jersey to the little kid who gave him a Coke? “Have a Coke and a Smile”...
by Doug Sabanosh | Digital Marketing, General Marketing, Inbound Marketing, Marketing Strategy
Emotional Triggers in Marketing: Leveraging Psychological Principles for Consumer Engagement We’ve all made an emotional or impulse-driven purchase. Sometimes we’re psyched we made the purchase, and sometimes we have buyer’s remorse. Either way,...
by Doug Sabanosh | Digital Marketing, General Marketing, Marketing Strategy, Small Business Marketing
In January 2024, I was lucky enough to be invited to speak with Dr. Bill Williams on his marketing podcast. We spoke about life, marketing, and the challenges faced by many small business in the current digital landscape. Have a listen to our discussion and learn...
by Doug Sabanosh | Digital Marketing, General Marketing, Marketing Strategy, Search, Small Business Marketing
The Rise of Voice Search: Optimizing Your Small Business for Voice Assistants Voice search is not new. It started more than 70 years ago, in 1952, when Bell Laboratories created the first voice recognition device named Audrey. Since then, there have been many...
