by Doug Sabanosh | Digital Marketing, General Marketing, Marketing Strategy, Small Business Marketing
In January 2024, I was lucky enough to be invited to speak with Dr. Bill Williams on his marketing podcast. We spoke about life, marketing, and the challenges faced by many small business in the current digital landscape. Have a listen to our discussion and learn...
by Doug Sabanosh | Digital Marketing, Lead Generation, Small Business Marketing, Social Media, Social Media Marketing
Unlocking Success: A Comprehensive Guide to Generate Leads Through Social Media Over the years, using social media to generate leads has undergone a remarkable transformation, evolving from a nascent concept to a sophisticated and integral aspect of digital marketing....
by Doug Sabanosh | Digital Marketing, General Marketing, Marketing Strategy, Search, Small Business Marketing
The Rise of Voice Search: Optimizing Your Small Business for Voice Assistants Voice search is not new. It started more than 70 years ago, in 1952, when Bell Laboratories created the first voice recognition device named Audrey. Since then, there have been many...
by Doug Sabanosh | Content Marketing, Digital Marketing, Inbound Marketing, Marketing Strategy
20 Benefits of Inbound Marketing You Can’t Ignore Since it was established around 2005 , inbound marketing strategies have remained essential for businesses and organizations aiming to connect with their target audiences. The profound impact of inbound marketing...
by Doug Sabanosh | Customer Delight, Data Analytics, Digital Marketing
How to Effectively Measure and Prioritize Customer Satisfaction Effective measurement and prioritization of customer satisfaction are fundamental aspects of any successful business strategy. In today’s highly competitive and customer-centric landscape, where a...
by Doug Sabanosh | Case Study, Content Marketing, Digital Marketing, Marketing Strategy, Small Business Marketing
Case Study: Driving Insurance Sales Through Content Marketing Excellence Despite benefiting from national marketing and advertising by the carriers, independent insurance agents face fierce competition, commoditization of insurance products, and shifting consumer...
