by Doug Sabanosh | Digital Marketing, General Marketing, Marketing Strategy, Search, Small Business Marketing
The Rise of Voice Search: Optimizing Your Small Business for Voice Assistants Voice search is not new. It started more than 70 years ago, in 1952, when Bell Laboratories created the first voice recognition device named Audrey. Since then, there have been many...
by Doug Sabanosh | Content Marketing, Digital Marketing, Inbound Marketing, Marketing Strategy
20 Benefits of Inbound Marketing You Can’t Ignore Since it was established around 2005 , inbound marketing strategies have remained essential for businesses and organizations aiming to connect with their target audiences. The profound impact of inbound marketing...
by Doug Sabanosh | Customer Delight, Data Analytics, Digital Marketing
How to Effectively Measure and Prioritize Customer Satisfaction Effective measurement and prioritization of customer satisfaction are fundamental aspects of any successful business strategy. In today’s highly competitive and customer-centric landscape, where a...
by Doug Sabanosh | Case Study, Content Marketing, Digital Marketing, Marketing Strategy, Small Business Marketing
Case Study: Driving Insurance Sales Through Content Marketing Excellence Despite benefiting from national marketing and advertising by the carriers, independent insurance agents face fierce competition, commoditization of insurance products, and shifting consumer...
by Doug Sabanosh | Digital Marketing, General Marketing, Marketing Strategy, Sales
Aligning Your Sales Process with Your Buyer’s Journey: Best Practices for Business Owners and Sales People When I was a green sales guy at the beginning of my career, an older sales gentleman pulled me aside and told me, “no matter what you think and what...
by Doug Sabanosh | Data Analytics, Digital Marketing, Marketing Strategy, Small Business Marketing
Data-driven Decisions: Harnessing Analytics for Small Business Marketing Success These days, the success of a small business hinges not only on a compelling product or service, but it’s also contingent on the ability to adapt, evolve, and stay ahead of the...
