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Marketing Strategy

PLAN. PREPARE. EXECUTE.

Businesses with a documented strategy are 313% more likely to report success. (CoSchedule)

We Help You Create and Execute a Plan of Action to Reach More Customers

Breakdown Your Market

Companies that use buyer personas have a 171% increase in marketing-generated revenue (Capterra).
  • We study your products and processes
  • We talk to key stakeholders and top clients
  • We research and interview customers and prospects that align with your target audience
  • We create your customer profiles and buyer personas
  • We identify key product features that separate you from your competitors

Our market research reveals detailed qualitative information about your buyer and where your business fits in the market, allowing you to show the right people the information they need to make their purchasing decision.

Digital Consulting Services created a website and marketing plan that worked and delivered the results they promised – we got more business, just like they said we would. Doug is driven by analysis, market intelligence and a strong desire to do what’s best for his clients. He is a great communicator, very professional, extremely knowledgeable and fun to work with.  I highly recommend Digital Consulting Services if you’re looking for valuable marketing help. It’s worth it.

Bill A.

Owner, Inside Out Painting

Analyze Systems & Set Goals

Companies that automate lead management see a 10% or more increase in revenue in 6-9 months time (Gartner Research).
  • We audit your website
  • We identify opportunities to improve SEO 
  • We connect your email service systems, marketing automation and CRM platforms to your website
  • We set up a lead scoring system that measures visitor engagement
  • We make sure your customer gets the right information when they need it
  • We use S.M.A.R.T. Goals to measure and pivot.

We determine the most effective components to build a sales enablement system that puts your brand in front of the right people.

Website Development and Optimization

38% of people stop engaging with a website if the content or layout are unattractive (Blue Corona).
  • We analyze your market and competitors
  • We determine objectives
  • We identify keywords to target and build on
  • We create site flow and solidify structure
  • We discover keywords and configure pages
  • We integrate email, automation and CRM

We work with you to create a client-focused, customer-centric website that attracts customers and builds trust.

Search Engine Optimization (SEO)

When done right, SEO can drive a 14.6% conversion rate (Hubspot).
  • We study how people search for things
  • We research what your targets are looking for
  • We identify keyword opportunities
  • We conduct competitive link research
  • We create pages based on how well your content can be seen by Google

We structure your website to build authority and improve your search results. We ensure search engines work in your favor.

Content Creation

47% of B2B buyers view 3-5 pieces of content before engaging with a sales rep (Demand Gen Report).
  • We craft content that provides insight and celebrates your work
  • We write blogs and create sales presentations
  • We make videos and direct webinars
  • We create materials that establishes your expertise
  • We provide content that’s most relevant to your buyers 

We work closely with you to produce content that builds trust, supports your sales staff and entices buyers to purchase.

Email and Marketing Automation

For every $1 spent in email marketing, the average campaign earns $38 in return (Hubspot).
  • We implement a system that saves time, attracts customers and increases revenue
  • We organize your customer lists and personalize messaging
  • We program and track nurture campaigns
  • We deliver customer information to your CRM
  • We email updates to key partners and customers

Our email and marketing automation system delivers key information to your organization that shows customer interaction and highlights the people who want to buy.

Social Media Engagement

84% of executive buyers are influenced by social media when making a purchase (LinkedIn).
  • We conduct a social media audit and set up your accounts
  • We engage in social media listening
  • We explore what networks your audience uses
  • We deliver personalized messages to your followers
  • We ask questions and listen to answers
  • We provide inspiration to your followers

Our social media strategies and tactics provide you with a fast, inexpensive and effective way to reach new and highly targeted buyers.

Execute Plan & Run Campaigns

Marketers who usually or always plan their projects and campaigns when executing against their strategy are 356% more likely to report success (Coschedule).
  • We plan and schedule campaigns
  • We customize and manage lists
  • We produce materials and deliver your message
  • We manage interested customers
  • We move customers toward purchase

We implement systems that combine efficient processes with strategic data delivery to provide you with a scalable solution for increasing interest and growing business. We run targeted campaigns that match your product with consumers that need it and guide them toward purchase.

 

Let’s Get Going

Start Promoting Your Brand Now Let’s Grow Your Business Together!

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