Digital Consulting Services (DCS) is the brainchild of Doug Sabanosh. He formed DCS because he noticed small and medium sized businesses struggled to form and execute effective marketing strategies to grow their business. After speaking with many business owners of organizations of all sizes, Sabanosh heard a common theme, “I’m not a marketer and I don’t have time to learn marketing, nonetheless come up with and implement a marketing strategy. We just shoot from the hip.” Shooting from the hip is NOT a good strategy, especially in the heavily diluted and over-populated digital space. Businesses today MUST have a marketing strategy that builds brand awareness, generates product demand, and provides sales people with effective tools to close more deals, more quickly.
While working with companies of all sizes – from the Fortune 500 organizations to startup firms that needed funding – Sabanosh learned many marketing tactics that helped accomplish goals and made each segment grow. Whether it’s a small aromatherapy B2C company or a large corporate debt compliance B2B SaaS firm, the strategies and tactics Sabanosh practices produce demand for products, generate qualified leads and shortens the sales cyecle. His formula doesn’t deviate from his best practices and results-based tactics. No matter the company size or category, the DCS marketing strategy simply generates demand and produces positive results.
In a 20+ year career as a global marketing and brand strategist, Sabanosh excelled in producing compelling brand content and executing data-driven and results-based multi-channel campaigns that expand market share in highly competitive B2B and B2C segments. His expertise in strategic planning and execution, market analysis, demand generation, and team development and training enables him to serve organizations of all categories and sizes.
Over the years, Sabanosh has achieved progressive growth as a collaborative pioneer who builds high-performing marketing teams. He cultivates robust partnerships with leading brands, and influences C-level leadership to secure buy-in for marketing programs, while driving continuous improvement in marketing processes. His extensive experience with market leaders such as TIME Inc. and Bonnier Corporation equipped him with skills to develop comprehensive marketing, communications, and brand strategies that align with corporate objectives.
DCS is a digital marketing and sales firm with a passion to share marketing expertise with businesses to help increase customers and grow revenue quickly and predictably.
My Approach to Digital Marketing is Centered Around Learning and Growing with You and Your Customers
I take a deep dive into all facets of your business. I analyze systems, methods, processes and tools to identify gaps, pinpoint focus areas, and find opportunities that enable you to highlight your strengths, show your purpose and display your solutions for partners and clients that fit.
I start by asking simple questions and gathering information to align your processes and systems for transparency, seamless communication and performance measurement analysis. I talk to sales people, product development and production teams, customer service representatives and your onboarding staff to understand your products and processes. I ask pertinent questions to understand problems and needs in the marketplace, identify your ideal customer and align them with your brand to ensure it’s the right fit. When people and systems work together, great things can happen.
My clients don’t have big budgets and they don’t have time to learn how to market their products and services online. I fill the gaps and establish a solid marketing and sales strategy that’s based on building trust and delivering tangible business results. I implement systems and processes that increase product exposure and build brand identity, while qualifying valuable leads and increasing the bottom line.
Doug Sabanosh is driven by analysis, market knowledge, and an incredible desire to set up a system that gets results. They were crafty and thorough when figuring out what I needed to do to attract more customers. They have a rare combination of patience, enthusiasm, and vision, which lead to an effetive program that got great results.